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Alternatives for HUL products #BoycottSurfExcel


Hindustan Unilever  is a subsidiary of British-Dutch company Unilever. During March 2019  Hindustan Unilever faced a major backlash on social media after posting an ad on Twitter with insulting comments regarding Kumbh Mela & Hindus. The tweet was as follows:

“Kumbh Mela is a place where the old get abandoned, isn’t it sad that we do not care for our elders? Red Label encourages us to hold the hands of those who made us who we are. Watch the heartwarming video; an eye opener to a harsh reality

As if one mistake was not enough they circulated another Advertisement on Holi , hurting Hindu sentiments. Surely some twisted brain was behind this series of anti-Hindu advertisements.

I have stopped buying HUL products since then. In the vi We are sure that there are a lot of people like me who do not want to buy HUL products now on or at least for the duration unless HUL mend their ways.

Since the anger seems to be specifically detergent section of HUL. We have prepared a list of some good alternatives for HUL products. Be vigilant while buying as HUL has many Flagship brands like Wheel etc.

To help the Hindus refrain from HUL detergent products, we have found out some alternatives which do not belong to HUL or its subsidiaries:



Nirma is a group of companies based in the city of Ahmedabad in western India that manufactures products ranging from cosmetics, soaps, detergents, salt, soda ash, LAB and Injectables. Karsanbhai Patel, an entrepreneur and philanthropist of Gujarat, started Nirma as a one-man operation.

Nirma: Washing Powder , Detergent Cake

Nirma Products-Our own Desi Indian brand
NIrma is our is our own indigenous Desi Indian brand


Jyothy Laboratories – Their Brands include following

  • EXO :Dish Wash Bar, EXO Dish shine powder gel/liquid etc etc
  • PRIL :Dish Was Bar, Kraft Gel, Lime gel, Liquid pouch etc
  • HENKO : Henko Satin champion cake/Powder/ LINTelligent
  • MORE : More Detergent Powder, Liquid Blue, Blue detergent cake
  • MR WHITE : Mr. White Detergent Powder
  • NEW SUPER CHECK :Detergent cake
Jyothi Laboratories is an Indian company
Jyothi Laboratories is an Indian company


Patanjali is well known brand across India now. Baba Ramdev is known for revolutionizing the FMCG industry and for his philanthropic cause as well.

They have good detergent range as well. Yo may give preference to them as they are known for quality and Eco-friendly products.

Patanjali has range of Bathing Soaps, Detergent Bars. Cakes etc.

Patanjali is our own indigenous Desi Indian brand.
Patanjali is our own indigenous Desi Indian brand.

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